Everything about e-commerce, headless and online store performance.
Headless e-commerce splits the frontend and backend of your store so each layer can evolve independently. When it makes sense, when it doesn't, and what it actually does for your business.
Headless and traditional platforms split the trade-offs in very different ways. We compare them on architecture, performance, SEO, TCO, flexibility, and vendor lock-in — no marketing gloss.
Organic traffic accounts for more than half of visits in e-commerce, and SEO delivers around 7:1 ROI over 2–3 years. We show how Google visibility translates into orders, and why your store's architecture sets the ceiling on your growth.